To reassign an Oura Ring to a new member:

1. Factory reset the Oura Ring. This clears any existing user data and disconnects the ring from the previous account, allowing the new user to pair it to their account seamlessly
2. Have the previous member unpair the ring from their device's Bluetooth settings 
3. If necessary, have the new member unpair any previous rings from their device's Bluetooth settings
4. Follow the standard setup steps outlined in the Activating an Oura Ring and Business Membership Help Center article.